It’s the 21 st century, and it is definitely time to move on from cold-calling. If you are looking at using Linkedin for sales, this is a tool you must definitely learn to leverage. It gives you a boost when it comes to identifying relevant leads, monitoring engagement, and fostering a larger network of clients, all within a limited time frame. The LinkedIn Sales Navigator is a premium, professional tool that allows you to generate prospects and connect with them in a more organized fashion. If that sounds similar to your role, read on to find out just how you can use LinkedIn, specifically, the Sales Navigator. According to Hubspot, using LinkedIn is a good choice for anybody spending 25% of their time in lead generation and prospecting. It has definitely become impossible to ignore LinkedIn as a valuable tool for generating leads for your business. The key factor is also that LinkedIn, as a social media platform, has found greater popularity among affluent investors and clients, compared to other platforms like Facebook, which are used primarily for personal purposes, rather than generating business leads. Social media networking has become an incredibly useful way of attracting new clients- 80% financial advisors have claimed to use social media for this purpose. LinkedIn has over 500 million users registered, with 40% of the users using the site on a daily basis. 16 years since its launch, LinkedIn still remains a popular personal networking platform, but it is still highly underestimated as a professional tool for growing your business.
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